Hedonic Price Modeling of the Quality Attributes of Products

被引:0
|
作者
Lee, Hyung Seok [1 ]
机构
[1] Sahmyook Univ, Dept Business Adm, Seoul 139742, South Korea
关键词
Hedonic price model; Product attribute; Intrinsic quality; Extrinsic quality; Service quality; Location; INDEXES; DEMAND;
D O I
暂无
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
This study considers a model for estimating the value of quality attributes of products. Specifically, the study applies a hedonic price model, which has been widely used to evaluate the effect of environmental characteristics such as air quality on property prices. The study first establishes some attributes for a hedonic price function for Cafe Americano based on a literature review and then formulates a functional form of the hedonic price. Finally, the study suggests that value of quality attributes can be indirectly estimated from product prices. That is, the price of a product may reflect all the attributes of the product and thus the quality of a product's attributes may influence its prices. The findings have practical implications for marketers of coffee franchises.
引用
收藏
页码:1925 / 1933
页数:9
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