Creative Class of "Micro Culture" Creative Industry

Internet technology and platform have changed the production and diffusion of traditional culture. The creative industry focusing on "micro culture" is the product of the Internet era. With this background of the times, the analysis of the growth logic of creative class of "micro culture" in reality has important practical significance and theoretical value for colleges and universities to cultivate the cultural production and transformation capability of the creative class from the source, and for the government to create a cultural-ecological environment suitable for the creative class. Through the analysis of the formation and development process of the creative industry focusing on "micro culture" and the investigation of the creative class of "micro culture", this paper reveals two growth modes of creative class: cluster mode with "micro enterprise" at its core and diffusion mode with "micro culture" at its core.