AGE OF MIGRATION: A CHANCE FOR RESPONSIBLE TOURISM AND NEW TOURISM EXPERIENCE

Purpose Taking into account both parallel phenomena, i.e. the importance of the development of an inclusive society that will encompass migrants as equal members of the community and the importance of responsible tourism, the purpose of this research is imposed. The purpose of this research is to identify best practices which can help in the development of responsible tourism as a cornerstone of sustainable tourism development and which includes migrants in this development with a view to promote social, economic and cultural cohesion. Methodology The research uses a literature review of this up-to-date topic and a comparative analysis of the existing best practices in Europe. The methodology applied allowed to identify the best practices how to include migrants in the tourist activity of the destination with the aim to achieve the responsible tourism development. Findings Due to migration, people can contact with different cultures. Migrant -led tours may help to eradicate prejudice and people are able to travel 'at kilometer zero' which both contribute to the development of responsible tourism and to the global sustainable goals. Responsible tourism is to making the tourism spot more responsible by taking advantage of the available resources and labor. Inclusion of migrants in tourism development is a brain wave that can make the destinations more responsible as well as sustainable. Contribution The research addresses the important research problem of how to achieve the responsible tourism development through the migrant inclusion. The research results indicate the possibilities that migration trends and multicultural differences can play in the development of responsible tourist destinations. In addition, the foundations for further research of the subject matter have been set i.e. the authors are moving towards a theory of migration-based responsible tourism development. Lastly, they have important implications for policy makers and tourist destinations managers.