Global competitive strategies in the new world economy

被引：0

|

作者：

Mavondo, F ^{[1
]}

机构：

[1] Monash Univ, Dept Mkt, Clayton, Vic 3168, Australia

来源：

INTERNATIONAL MARKETING REVIEW | 2001年 / 18卷 / 03期

关键词：

globalization; international trade; marketing strategy; competitive strategy;

D O I：

10.1108/imr.2001.18.3.355.2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：355 / 357

页数：3

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