National identity as core concept for the European standardization procedure

It is known that the numerical expansion of the population and the diversity within the European Union (EU) change the complexity of the standardisation process. A socio-demographic analysis revealed the items frequently mentioned among the most important sources of European and National identities that has to be considered when standardize services. Another issue of the study is the fact that both the standardization process and the balance between National and European identities are in fact dynamic, changing over time. Starting with this paper, we can later explain how the globalization of economies influences the notion of National identity. (C) 2016 The Authors. Published by Elsevier B.V.