Consumer-Oriented Service Innovation in Music Industry

被引：0
|
作者：
Chen, Etta Y. I.
Li, Chi-Jen
机构：
来源：
2014 PORTLAND INTERNATIONAL CONFERENCE ON MANAGEMENT OF ENGINEERING & TECHNOLOGY (PICMET) | 2014年
关键词：
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
This case study aims to take the digital and experiential marketing projects of Wind music co. to explore new service/product innovation opportunities in this digitalized industry. By adopting new and creative technology, this case enhanced the value of music and even more approach new business customers and final consumers.
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页码：3191 / 3201
页数：11
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