E-Commerce Shopping Gets Real: The Rise of Interactive Virtual Reality

被引:0
|
作者
Billewar, Satish R. [1 ]
Jadhav, Karuna [2 ]
Babu, D. Henry [3 ]
Ghane, Sunil [4 ]
机构
[1] Vivekanand Inst Management Studies & Res, Mumbai, Maharashtra, India
[2] Neville Wadia Inst Management Studies & Res, Pune, Maharashtra, India
[3] St Francis Inst Management & Res, Mumbai, Maharashtra, India
[4] Sardar Patel Inst Technol, Mumbai, Maharashtra, India
来源
关键词
VIRTUAL REALITY; E-COMMERCE; VIRTUAL STORE; CUSTOMER SATISFACTION; SHOPPING CART;
D O I
10.21786/bbrc/14.5/25
中图分类号
Q81 [生物工程学(生物技术)]; Q93 [微生物学];
学科分类号
071005 ; 0836 ; 090102 ; 100705 ;
摘要
Virtual Reality is considered to be the technology that will be used very extensively. The paper discusses the idea of the implementation of virtual reality in E-commerce. The shopper can virtually walk through the aisles of the store, stop and examine an item. The photos, textual information, support this examination process, and audio clips that describe the item. Depending on the photos' completeness, the shopper can virtually touch and examine the merchandise from all angles, and the order can be placed into the shopping cart. The paper is an effort to give the customer a more real-world shopping experience without going outside. It also makes shopping online more attractive and reliable. The user can have the store experience by looking for the items from the isles and have a better experience in evaluating the items by having the ability to pick them up like in actual stores.
引用
收藏
页码:130 / 132
页数:3
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