Impact of consumer Attitude towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user

被引：3

作者：

Fiza, Amjad ^{[1
]}

Muhammad, Zir-Ur-Rehman ^{[1
]}

Muhammad, Hashim ^{[1
]}

Sajjad, Baig ^{[1
]}

Fazal, Mubarik ^{[1
]}

Shahzad, Iqbal ^{[1
]}

Rehman, Hakeem Ur ^{[1
]}

机构：

[1] Natl Text Univ, Fac Management Sci, Main Shaikhupura Rd, Faisalabad 38000, Pakistan

来源：

INDUSTRIA TEXTILA | 2021年 / 72卷 / 06期

关键词：

Hedonic benefits; Subjective norm; Perceived behaviour control; purchase intention; counterfeit products; PLS-SEM;

D O I：

10.35530/IT.072.06.20203

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

The purpose of this study was to investigate the factors which influence a consumer's decision to buy counterfeit products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour control had strong relationships with purchase intention of counterfeit products. Attitude towards counterfeits by Hedonic benefits didn't show any significant relationship with purchase intention. Subjective norm had strong positive relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of the counterfeit product.

引用

页码：606 / 612

页数：7

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