THE INSTRUMENTATION OF SOCIAL MARKETING IN PROMOTING THE PROGRAM ON POVERTY AND SOCIAL EXCLUSION. CASE STUDY: ROMANIA

Romania adopts different specific measures to help citizens in solving their social problems and range from emergency aid programs, to safety net and social protection programs, to social equity schemes, to empowerment programs. In this paper we analyze the instrumentation of social marketing in promoting The European Year for Combating Poverty and Social Exclusion Program implemented in Romania by the Ministry of Labor, Family and Social Protection. Finally, in the study case, we conclude that social marketing like instrument in promoting social programs helps achieve a new level of effectiveness in planning, implementing and promoting poverty-reduction programs.