This article focuses on two examples of sociological writing that have attracted wide public interest: Didier Eribon's best-selling memoir about his working-class origins, Returning to Reims, and Hartmut Rosa's door-stopper work of social theory, Resonance, featured on the cover of the German news magazine Stern. These two very different works - one indebted to Bourdieu and Foucault, the other located in the tradition of the Frankfurt School - share certain qualities. First, a formal feature I'll call scale-shifting: a leavening of theoretical claims with vivid examples and resonant details. And second, a commitment to doing justice to the phenomenological depth of ordinary persons' self-understanding. Both writers, in other words, approach the world as deserving of a poet's attentive and appreciative eye as well as a theorist's critical gaze.