Knowledge, commitment and consumer-perceived value: Some thoughts on the internationalization of China consumer electronics manufacturers

It is believed that we should look at China outward FDI in developed counties from a latcomer perspective. As latecomers, China firms lack advanced technologies, marketing skills and management skills when they go abroad. They must learn. By drawing ideas from (1) the Internationalization Process Model (U-Modle), (2) the Means-End Model Relating Price, Quality, and Value, (3) Emerging Service-Centered Dominant Logic of Marketing, and (4) the Shannon-Weaver Model, I design a synthesized framework. Next, I apply the synthesized framework to FDI by China consumer electronics manufactueres in developed countries. I hypothesize the positive relationships between consumer perceived value of China electronic products and two main entry modes: Joint Ventures and M&As. Finally, I make the conclusion.