RETRACTED: A Study on Data Mining of Digital Display Performance of Brand Advertisement (Retracted article. See DEC, 2022)

As the economy has entered a new normal, the pattern of economic development must shift from extensive to intensive and the core engine of this process is big data. The main question explored this study is the key influencing factors of brand digital display advertising in the background of big data. Based on the genetic algorithm, this paper built a key influencing factor model of brand digital display advertising. According to the difference factors that industry experts attach importance to, the paper made further application analysis. By setting up the key influencing factors model of digital display advertising in big data environment, we can inject practical viewpoints into existing models, improve the existing theoretical system and strengthen theoretical research's practical exploration.