A Study on Tourists' Experience in Humanistic Tourist Attractions

The approach of experience economy era offers a rare opportunity for development in tourist attractions, and it also brings about serious challenges to its operation and management. The whole process in tourist attractions for tourists refers the experience whose purpose is to pursue the maximum experience value of their own. With the continuous development and maturity of tourism market, the competition among tourist attractions is intense day by day and especially for most scenic areas with plain tourism resources. It is a saying of survival of the fittest. So, if tourist attractions want to survive in a fierce market competition and make profits in this field, they have to make progress in tourists experience management. As a kind of tourist area, the humanistic tourist attraction is an important part in the tourism industry system and what it provides is typically humanistic experience activities products. There are many ways for tourism experience, such as tourism viewing, tourism communication, tourism imitation and tourism participation, and compared with some highly participated tourist attractions (theme parks), the participation for humanistic tourist attractions is relatively low; more and more tourists experience tourism via beauty-appreciation, communication, consumption and other ways to form a tourism experience, which makes it difficult for tourists to get a high quality tourism experience, so it is an issue about how to enhance the tourist experience quality in such tourist attraction. The paper aims to proposing measures improving tourists experience in humanistic tourist attraction in order to promote the sustainable development of humanistic tourist attractions.