Purpose This year, Benchmarking: An International Journal (BIJ) is celebrating its 25th anniversary. The purpose of this paper is to show the historical connections and professional impact of the journal over the years. This is accomplished through a detailed bibliometric analysis (BA) of its content from 1994 to 2018. This paper also identifies leading trends that have affected BIJ during this time frame. Design/methodology/approach In this paper, the authors employ BA on data retrieved from the Scopus database. The authors used various indicators such as the most productive authors, institutions and countries, as well as the most cited papers, citing journals and articles most cited by BIJ between 1994 and 2018. Additionally, the authors have used the Gephi, VOSviewer software to map journals, keywords and institutions with bibliographic coupling and co-citation analysis. Findings The journal has improved its impact, productivity and reputation in the period under review. Articles published in BIJ have been cited in other journals more than 15,000 times. The most prominent themes among the articles published in BIJ are benchmarking, supply chain management and performance improvement. Significant contributions have come from authors and institutions around the globe. Co-authorships, though global, have centered around India, the USA and the UK. There is also a thematic similarity between articles from India and Thailand, and the USA and Germany, indicating high academic collaboration or prevalence of similar issues. Practical implications - This paper provides evidence of the impact of BIJ, and in so doing, it helps authors to decide on the appropriateness of this publication for their research. The reader will also understand leading trends occurring in BIJ over the history of the journal. Originality/value This is the first paper that traces the progress of BIJ covering a time span of 25 years.