Current Instruction Situation and Reform Innovation in Advertising Design

被引：0
|
作者：
Gao, Congrui [1 ]
机构：
[1] Zhengzhou Univ Light Ind, Coll Art & Design, Zhengzhou 450002, Henan, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON EDUCATION, LANGUAGE, ART AND INTERCULTURAL COMMUNICATION | 2014年 / 3卷
关键词：
advertising design; education innovation; discussion and analysis;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
this paper analyzes the affecting factors on advertising design education development in fields of course arrangement, instruction modes based on current situation of Chinese advertising design education, uses the experience of foreign advertising design and education for reference, brings forward suggestions on reinforcement and improvement of advertising design education. Therefore, this paper aims to promote innovations of Chinese advertising design on promotion concept, teaching mode, cultivation objective, teaching methods, etc.
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页码：534 / 536
页数：3
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