A Review of Research Progress and Prospects on E-commerce Trust

被引：0

作者：

Li, Haiqin ^{[1
]}

机构：

[1] HuBei Engn Univ, Sch Econ & Management, Xiaogan, HuBei, Peoples R China

来源：

2015 INTERNATIONAL CONFERENCE ON EDUCATION RESEARCH AND REFORM (ERR 2015), PT 2 | 2015年 / 9卷

关键词：

Trust; E-commerce trust; Online trust; Trust transfer; CONSUMER TRUST;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

With the broad development of e-commerce practice in many countries, the research on e-commerce trust has become a hot topic at home and abroad. This paper reviews related literature about the concept and classification of e-commerce trust, e-commerce trust' formation and influencing factors and etc, then points out the existing problems in current research and puts forward the development direction of future research.

引用

页码：364 / 370

页数：7

共 10 条

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