Adoption of e-banking in Bangladesh: An exploratory study

Nowadays e-commerce, e-business and financial services industry have increasingly become a necessary component of business strategy and a strong catalyst for economic development. As a third-world developing country, Bangladesh is far behind to reach the expected level in global banking system. So it is our urgent need to upgrade its banking system. This study has been done mainly based on primary and secondary sources of data or information, which included different publications. This paper is aimed at to determine the present scenario of e-banking and banking sectors in Bangladesh and at the same time it demonstrated the scope and benefits of e-banking compared with the existing system. This paper addressed significant gaps in existing knowledge about the internet banking and landscape. We tried to present actual situation of e-banking in the marketing point of view in Bangladesh. The results showed that e-banking serves several advantages to Bangladeshi banking sector, however, this study also observed that the Bangladeshi customers have not enough knowledge regarding e-banking which is rendering by banking sector in Bangladesh. A discussion of the implications of these results and limitations are provided at the end.