Managing customer expectations

被引：0
|
作者：
Miller, H [1 ]
机构：
[1] Muhlenberg Coll, Allentown, PA 18104 USA
来源：
INFORMATION SYSTEMS MANAGEMENT | 2000年 / 17卷 / 02期
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Users who have high expectations for a new system too often become disappointed once they discover the system does not live up to their dreams. Some IS managers circumvent this problem by purposely setting expectations too low. However, high expectations do not have to be a guarantee for disappointment and dissatisfaction.
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页码：92 / 95
页数：4
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