The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform

The sharing economy enables the sustainable development of tourism and at the same time contributes to social well-being and economic growth. It also helps to reduce negative impact on the environment and society, and at the same time reduces costs. The purpose of this study is to find out how the sharing economy can contribute to the development of sustainable tourism. This article is intended to identify the opportunities and benefits of the sharing economy in the tourism sector and to describe the impact of the sharing economy on the travel and tourism sector. To achieve this goal, a systematic scientific analysis of literature and quantitative research methods was applied. Seeking development of sustainable tourism, the authors present a theoretical conceptual model that illustrates the contribution of the sharing economy through benefits and factors influencing sharing economy perspectives in tourism. Empirical research was conducted based on factors influencing sharing economy perspectives in tourism transportation services as one of the sharing economy areas. Analysis of the empirical research results showed that the most important factors influencing the respondents' choices of the ORSC transport sharing platform were price, general approach and comfort.