From Folk Devils to Folk Heroes: Rethinking the Theory of Moral Panics

Comparatively little work on folk devils and moral panics has focused on mirror image phenomena of collective joy, celebration, and hope. By introducing a theory of "moral euphoria" and the concept of "folk heroes," and focusing on processes of "deification," this article provides a fresh perspective within the moral panic literature, showing how certain actors may go from "folk hero" fame to "folk devil" infamy. Using the examples of Tony Blair and Barack Obama, the article shows how politicians are particularly significant sociological actors in this regard. The conclusion suggests wider implications for the role of academics in demonization and deification processes.