RESEARCH ON VISUAL COMMUNICATION DESIGN BASED ON LOW-CARBON ENVIRONMENTAL PROTECTION ECOLOGICAL PERSPECTIVE

There are many types of design art with different characteristics and serving humans in different fields, but its production and development are closely related to the socio-economic conditions in which it is located. The development of society and economy requires changes in visual communication design. Incorporating low-carbon concepts into visual communication design is a manifestation of meeting the needs of low-carbon economic development. In contemporary society, due to people's unhealthy consumption concepts, there are more and more food packaging wastes. Many food packaging wastes cannot be recycled and reused. The piles of packaging wastes are incinerated or landfilled. The waste gas generated by incineration pollutes the atmosphere. The suspended particles in the air cause great harm to human health. Therefore, the research of visual communication design based on the perspective of low-carbon environmental protection ecology is very important. This research takes the visual design research of packaging design as an example, injects the principles of low-carbon environmental protection concept into food packaging design, analyzes from packaging material selection, container structure to decoration design, and designs humanized, scientific, and environmentally friendly food packaging. It not only guides the design practice through low-carbon environmental protection concepts, but also spreads the low-carbon environmental protection concepts through design works, making the low-carbon environmental protection concepts deeply rooted in the hearts of the people and achieving a win-win situation.