Sustainable Journalism Education - The Only Possible Way towards the Future

There have been only a few attempts of setting journalism education in the context of sustainability so far, but there is no theoretical proposition of the general paradigm of sustainable journalism education. This paper identifies all emergences of journalism education in the context of development and sustainability through critical analysis of its research and tradition. Based on the evolution of academic proposals to advance journalism education, most current references are aimed at updating journalistic knowledge and acquiring skills connected to the technological revolution leading to substantial media change, journalistic genres convergence, journalism producing trends, different subjects that create journalism and new socially important topics, all followed by upgraded media ethics and laws mirroring the importance of strong links between academy, profession and the public. In the complex global surroundings, however, while the media form realities, impose understandings and meanings, follow us everywhere and fully participate in our lives, education of journalists should be understood much deeper and taken more seriously than ever. Apart from being professionally educated, autonomous and responsible, (self)-conscious humanists are needed to cope and properly respond to such challenges. The sustainable cycle of journalism education could answer those needs by focusing on the academic outcome of a journalist as a whole human being, if the holistic education perspective is applied. Using Journalistic Personality Model, the aim of this theoretical paper is to elaborate the concept of sustainable journalism education and its advantages.