FRUGAL AND REVERSE INNOVATION FOR HARNESSING THE BUSINESS POTENTIAL OF EMERGING MARKETS - THE CASE OF A DANISH MNC

被引：41
|
作者：
Agarwal, Nivedita [1 ]
Brem, Alexander [1 ,2 ]
Dwivedi, Sanjeet [3 ]
机构：
[1] Friedrich Alexander Univ Erlangen Nurnberg, Chair Technol Management, Further Str 246c, D-90426 Furth, Germany
[2] Univ Southern Denmark SDU, Mads Clausen Inst, Alsion 2, DK-6400 Sonderborg, Denmark
[3] Inst Engn & Technol, Stevenage, Herts, England
来源：
INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT | 2020年 / 24卷 / 01期
关键词：
Frugal innovation; reverse innovation; Developed Markets Firms (DMFs); Emerging Markets (EMs); RESEARCH-AND-DEVELOPMENT; PRODUCT DEVELOPMENT; TECHNOLOGY; STRATEGIES; INDIA;
D O I：
10.1142/S1363919620500097
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In recent years, there has been a shift in the epicenter of innovation from developed to emerging markets. Western multinationals are increasingly harnessing the potential of emerging markets by setting up local subsidiaries and developing frugal and reverse innovations. This study is an attempt to explore this shift and investigate the process of development of these innovations using a case study analysis approach. The study analyses the case of a technology-based Danish multinational (MNC) and explores how frugal innovations in India and China are developed. Based on nine interviews with leading R&D experts, the results provide evidence for the ongoing innovation shift and offer insights into the development of frugal products in local R&D projects. Growing traction towards reverse innovation, where MNCs are developing frugal products for global markets is also an important finding.
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收藏
页数：15
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