Whistling Past the Graveyard: Response to Commentaries

被引：4

作者：

O'Keefe, Daniel J. ^{[1
]}

机构：

[1] Northwestern Univ, Dept Commun Studies, Evanston, IL 60208 USA

来源：

JOURNAL OF COMMUNICATION | 2018年 / 68卷 / 05期

关键词：

Formative Research; Perceived Message Effectiveness; Persuasion; Message Pretesting;

D O I：

10.1093/joc/jqy046

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

I continue to believe that the general use of perceived-persuasiveness assessments in message pretesting is not justified by the evidence in hand. But one might reasonably hope to see specific applications in which such assessments are demonstrably diagnostic. © The Author(s) 2018. Published by Oxford University Press on behalf of International Communication Association.

引用

页码：1001 / 1005

页数：5

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