Cross-cultural similarities and differences in shopping for food

被引：58
|
作者：
Brunso, K [1 ]
Grunert, KG [1 ]
机构：
[1] Aarhus Sch Business, Dept Mkt, MAPP, DK-8210 Aarhus, Denmark
来源：
JOURNAL OF BUSINESS RESEARCH | 1998年 / 42卷 / 02期
关键词：
D O I：
10.1016/S0148-2963(97)00114-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study deals with a concept called food-related lifestyle. We defined the concept or food-related lifestyle as a mental construct explaining behavior in relation to the product class "foods," and describe the concept as a System of cognitive categories, scripts, and their associations, which relate a set of products to a set of values. On the basis of these theoretical assumptions, a measurement instrument has been developed, applied, and tested in a cross-culturally valid way. (C) 1998 Elsevier Science Inc.
引用
收藏
页码：145 / 150
页数：6
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