RETRACTED: Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP (Retracted Article)

被引：1

作者：

Zhang, Mingyue ^{[1
]}

Wu, Yuxin ^{[2
,3
]}

Zhou, Xiaolong ^{[2
,3
]}

机构：

[1] Pai Chai Univ, Sch East Asia, Daejeon 35345, South Korea

[2] Zhengzhou Vocat Coll Finance & Taxat, Zhengzhou 450000, Henan, Peoples R China

[3] Pai Chai Univ, Dept Leisure Serv & Sports, Daejeon 35345, South Korea

来源：

MATHEMATICAL PROBLEMS IN ENGINEERING | 2022年 / 2022卷

关键词：

D O I：

10.1155/2022/9625049

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In order to evaluate the brand image and help enterprises to build an ideal brand image, the influence factors of urban sports brand sales volume based on AHP are studied. The article takes the A sports brand as the research object, selects six dimensions including product dimension, enterprise dimension, and service image dimension, establishes a brand image evaluation model, and uses the AHP to study the A sports brand image. The experimental results show that: it is found that the overall evaluation value of A sports brand image is 81.153 points, which is rated as very satisfactory, it is proven that the research gives relevant recommendations for maintaining and developing brand image.

引用

页数：7

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