Strategy research on Improvement of Private Real Estate Enterprises' Marketing plan

被引：0

作者：

Jing, Lu ^{[1
]}

Sheng, Liu Yi ^{[1
]}

机构：

[1] Beijing Jiaotong Univ, Dept Econ & Management, Beijing, Peoples R China

来源：

2011 INTERNATIONAL CONFERENCE ON ECONOMIC, EDUCATION AND MANAGEMENT (ICEEM2011), VOL II | 2011年

关键词：

Private Real Estate Enterprises; Marketing planning; Project Management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Real estate marketing planning is a complex and comprehensive, systematic project. Combining the characteristics of private real estate enterprises in China, in the view of business point, this article analyzes the problems in the real estate marketing planning and presents targeted strategy recommendations. This article provides the reference of improving the planning of real estate marketing, enhancing core competitiveness of private enterprises and their sustainable development.

引用

页码：289 / 291

页数：3