Measuring the effect of infectious disease-induced uncertainty on hotel room demand: A longitudinal analysis of US hotel industry

被引:9
|
作者
Ozdemir, Ozgur [1 ]
Kizildag, Murat [2 ]
Dogru, Tarik [3 ]
Madanoglu, Melih [4 ]
机构
[1] Univ Nevada, William F Harrah Coll Hospitality, 4505 S Maryland St, Las Vegas, NV 89154 USA
[2] Univ Cent Florida, Rosen Coll Hospitality Management, 9907 Universal Blvd, Orlando, FL 32819 USA
[3] Florida State Univ, Dedman Sch Hospitality, Tallahassee, FL 32306 USA
[4] Kennesaw State Univ, Coles Coll Business, 1000 Chastain Rd, Kennesaw, GA 30144 USA
关键词
Infectious disease uncertainty EMV operational performance demand; ECONOMIC-POLICY UNCERTAINTY; TOURISM; IMPACT; PERFORMANCE; CRISIS;
D O I
10.1016/j.ijhm.2022.103189
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study investigates the effect of infectious disease uncertainty on hotel room demand covering the period 2005-2020. Also, the extent to which the effect of uncertainty borne by infectious diseases varies across different hotels segments are examined. Furthermore, the latest infectious disease pandemic, COVID-19, was used to test the joint impact of state-imposed restrictions and infectious disease uncertainty on hotel room demand. Using Infectious Disease Equity Market Volatility (EMV-ID) tracker as a proxy for uncertainty, the findings showed that infectious disease uncertainty leads to a decline in state-level hotel occupancy both in the short- and long-run. These results rule out the potential confounding effect of state-level restrictions by demonstrating that EMV-ID accounts for additional variance in hotel demand. Findings also indicate that this negative effect is not uniform across hotel segments; the greater levels of state-imposed restrictions lead to decreases in hotel room de-mand. Practical and research implications are discussed.
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页数:11
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