Specifics of Communication of Children with a Focus on Risk Communication Associated with Social Networks in the Czech Republic

This paper focuses especially on these risk communication, the theoretical part of the paper is based on the results of original research Danger of internet communication (Palacky University Olomouc), which was realized in the Czech Republic in the years 2013-2014 on a target group of more than 28 000 children aged 1117 years. The paper describes basic risk communication trends focused on child's communication. At the same time explains the basic reasons why children communicate risk, what is their motivation, what impact they have on their communication peers, media, school environment, parents and others.