A new model for investigating the factors influencing the innovation in medical services The mediating role of attitude toward knowledge sharing

Purpose This paper tries to examine attitude toward knowledge sharing (KS) for improving the innovation in medical services. So, this paper aims to analyze the influence of information technology (IT), staff, hospital cultures and patients and their families on the attitude toward KS and also examine the influence of attitude toward KS on innovation in medical services. Design/methodology/approach This paper presented a project plan that contains five research hypotheses, with attitude toward KS as a mediating construct. In this paper, Smart PLS 3.0 is implemented to study the calculation. The hypotheses are tested on data collected using structural equation modeling. Data was collected using questionnaires from a hospital in Iran. The statistical population of this research is unlimited. Through using the sample measurement method, the sample size for structural equations has come to be 384. Findings The results showed that all theories of the project are proved. Also, they indicated the importance of IT as an important factor in attitude toward KS and the latter's influence on the innovation in medical services. Furthermore, the attitude toward KS influences positively on innovation in medical services. As a general result, the managers of health organizations should empower employees to participate in decision-making and encourage them to resolve problems together and share medical information to promote innovation in medical services. Originality/value Modern study design enables the relations between IT and other influential elements on attitude toward KS and innovation in medical services to be analyzed. This design determines the coexistence of the participation and contest relations among participants, which is not studied in past researches. From a management point of view, this research determined various elements essential to a successful attitude toward KS and investigated the usage of these elements for improving innovation in medical services.