The Antecedents of Sustainable Employer Brand Image

被引：0

作者：

Kaewsawang, Saengdao ^{[1
]}

Winit, Warat ^{[2
]}

机构：

[1] Chiang Mai Univ, Fac Business Adm, Chiang Mai 50000, Thailand

[2] Chiang Mai Univ, Fac Business Adm, Dept Mkt, Chiang Mai 50000, Thailand

来源：

ADVANCED SCIENCE LETTERS | 2016年 / 22卷 / 5-6期

关键词：

Corporate Brand Identity; Product Brand Image; Congruence Effect; Sustainable Employer Brand Image; ORGANIZATIONAL IDENTIFICATION; IDENTITY; ATTRACTIVENESS; COMMITMENT; DETERMINANTS; TURNOVER; IMPACT; WORK;

D O I：

10.1166/asl.2016.6682

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This paper addresses the gap of sustainable employer brand image studied in the past, and proposes perceived corporate brand identity and product brand image as two key antecedents of sustainable employer brand image in perception of current employees. Additionally, two levels of perceived corporate brand identity and product brand image internal and external perspectives, and the interaction effects of these variables will be hypothesized. Theoretical contributions and managerial implications to areas of brand management will also be discussed.

引用

页码：1265 / 1268

页数：4

共 50 条

[1] ANTECEDENTS AND CONSEQUENCES OF EMPLOYER BRAND EQUITY: TOWARD A CONCEPTUAL FRAMEWORK
Alshathry, Sultan
Clarke, Marilyn
Goodman, Steve
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, 2016, : 865 - 865
[2] Employer brand image in a health care organization
Heilmann, Pia A. K.
MANAGEMENT RESEARCH REVIEW, 2010, 33 (02): : 134 - 144
[3] Lasting footprints of the employer brand: can sustainable HRM lead to brand commitment?
App, Stefanie
Buettgen, Marion
EMPLOYEE RELATIONS, 2016, 38 (05) : 703 - 723
[4] EMPLOYER BRAND AND THE IMPACT OF EMPLOYER BRAND ON RECRUITMENT
Kucukgokdemir, Ahmet Can
Bal, Yasemin
5TH INTERNATIONAL CONFERENCE ON EDUCATION AND SOCIAL SCIENCES (INTCESS 2018), 2018, : 1094 - 1101
[5] Measuring and Managing Employer Brand Image in the Service Industry
Knox, Simon
Freeman, Cheryl
JOURNAL OF MARKETING MANAGEMENT, 2006, 22 (7-8) : 695 - 716
[6] The Impact of the Employer's Brand Image on Knowledge Sharing
do Espirito Santo, Pedro Manuel
Santos Ferreira, Vitor Hugo
Ascensao Marques, Alzira Maria
PROCEEDINGS OF THE 20TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT (ECKM 2019), VOLS 1 AND 2, 2019, : 312 - 320
[7] Employees' Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation
Ozcan, Fatih
Elci, Meral
SAGE OPEN, 2020, 10 (04):
[8] Employer brand and international employer brand: literature review
Spoljaric, Anja
Dosen, Durdana Ozretic
CORPORATE COMMUNICATIONS, 2023, 28 (04) : 671 - 682
[9] Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard
AFRICAN JOURNAL OF ECONOMIC AND MANAGEMENT STUDIES, 2016, 7 (01) : 124 - 139
[10] Employer brand trust and affect: linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
Kenning, Peter
EUROPEAN JOURNAL OF MARKETING, 2014, 48 (1-2) : 218 - 236

← 1 2 3 4 5 →