Production Mode of Mass Customization in Housing Industry

Today production mode of housing industry is like that of car industry in 1920s, which the mass production domains the whole industry. The mass production mode can well control cost, but it can't meet customers' individual demands. Especially today when the era that houses were extremely lacking has passed in our country, the weakness of the mass production mode began to emerge. Then the housing companies have to make greater efforts to market their common products to the masses in competitive environment. But the mass customization production mode can help the housing companies solve this difficult problem. This article points out that the application of mass customization in housing industry is to constitute product platform, and improve the methodology to develop product platform for architectures. Then the article discusses the production system which includes acquiring customers' demand, ascertaining relationship between designing modules and specific demands, product designing, construction organization, etc. organization this system, the article information system framework to section of the whole production system.