Investigation and Analysis on the Reasons why Affordable House Sale in Guangzhou Witnessed Purchase Abandonment

2145 affordable houses in eight locations were offered in Guangzhou at the end of 2008 for the choice of qualified families. But a considerable number of families chose to abandon their purchase. After analysis of applicants' basic information, telephone interviews with families that abandoned their purchase, and comparison between such families and those actually made their purchase, the author sums up the subjective and objective reasons for such abandonment, such as insufficient payment capability; remote location, inconvenient transportation and less than perfect supporting facilities of the houses; structure problem of mismatching between urgency for purchase the houses, which resulted in supply and demand; being reduced by market expectation; and problems project operation and Countermeasures are also paper. in program design, organization, etc. put forward in this