International Marketing of Education Services: Trends, Obstacles and Issues

被引：0
|
作者：
Tay, Christina [1 ]
机构：
[1] Chinese Culture Univ, Dept Int Business, Taipei, Taiwan
来源：
LISS 2013 | 2015年
关键词：
Service marketing; International marketing; Education services;
D O I：
10.1007/978-3-642-40660-7_6
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Education services has been going through a more complex value chain process as education institutions step into the international market and as information and communicative technology enables unlimited variations for breaking up the value chain. Many forces work together and form as push & pull forces as education institutions access international markets. This study examines the trends and obstacles in the international market access of education services, discusses key classification issues when by redefining education in the service context as well as provides suggestions for future research directions.
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页码：49 / 52
页数：4
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