THE IMPACT OF THE BIG FIVE PERSONALITY TRAITS ON ENTERPRISE POTENTIAL AND INDIVIDUAL ENTREPRENEURIAL ORIENTATION OF STUDENTS IN SERBIA

Purpose: The paper presents the results of the study of the influence of the Big Five personality traits on enterprise potential and individual entrepreneurial orientation of students in Serbia. Design/methodology/approach: The data were obtained by using questionnaires completed by students from Serbia. The students are studying at seven faculties in Serbia (technical and economic professions). 488 valid questionnaires were collected. Findings: From the Big Five dimensions, the strongest positive impact on the dimensions of enterprise potential and individual entrepreneurial orientation have the dimensions E - extroversion and O - openness to experience. The impact of the C - conscientousness dimension is positive but is considerably weaker. The dimension N neuroticism generally has a negative statistically significant impact on the observed dimensions of entrepreneurship. The impact of the dimension A - agreeableness varies: this dimension positively affects CRE creativity and PR - proactiveness, and negatively LEA - leadership, while on other dimension it does not have a statistically significant impact. On the other hand, under the strongest influence of Big Five dimensions are the following dimensions of enterprise potential and individual entrepreneurial orientation: ACH - achievement, CRE - creativity and PR - proactiveness. Research/practical implications: The results of the research can be applied in the education of future entrepreneurs, as well as in the early identification of persons with entrepreneurial predispositions. Originality/value: Determining the impact of the Big Five personality traits on enterprise potential and individual entrepreneurial orientation of students in Serbia.