Regional economic stress as moderator of liability of foreignness

被引：12
|
作者：
Sofka, Wolfgang [1 ,2 ]
Zimmermann, Joeg [3 ,4 ]
机构：
[1] Ctr European Econ Res ZEW, Dept Ind Econ & Int Management, D-68034 Mannheim, Germany
[2] Univ Hamburg, Inst Marketing & Media, Dept Marketing & Innovat, D-20146 Hamburg, Germany
[3] Max Planck Inst Econ, Entrepreneurship Growth & Publ Policy Grp, D-07745 Jena, Germany
[4] Univ Augsburg, Dept Econ & Business, Chair Management & Org, D-86159 Augsburg, Germany
来源：
JOURNAL OF INTERNATIONAL MANAGEMENT | 2008年 / 14卷 / 02期
关键词：
liability of foreignness; multinational strategy; automotive market;
D O I：
10.1016/j.intman.2008.01.002
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension within a country. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework empirically on the highly internationalized German car market and find that intra-national regions under economic stress are more promising markets for foreign car manufacturers as the effects of liability of foreignness are significantly lower there. (C) 2008 Elsevier Inc. All rights reserved.
引用
收藏
页码：155 / 172
页数：18
相关论文
共 50 条
12345