A Study of the Antecedents of Trust in Social Media Posts Emergent Research Forum (ERF)

被引：0
|
作者：
Hazarika, Bidyut [1 ]
Chen, Kuanchin [1 ]
Rea, Alan [1 ]
Mousavizadeh, Mohammadreza [1 ]
机构：
[1] Western Michigan Univ, Kalamazoo, MI 49008 USA
来源：
25TH AMERICAS CONFERENCE ON INFORMATION SYSTEMS (AMCIS 2019) | 2019年
关键词：
Trust; social media; elaboration likelihood model; social networking sites; misinformation; ELECTRONIC COMMERCE; TECHNOLOGY ACCEPTANCE; SECURITY CONTROL; CREDIBILITY; MODEL; ALLIANCES; RISK;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Access to information and information sharing is an important motivation for people to join Social Networking Sites (SNS). The social media posts are one of the primary information sources shared in such sites. In this study, we propose factors that represents the antecedents of trust in SNS posts. We expect to find that familiarity with the sender of the post, disposition to trust, source credibility, and endorsement are the antecedents to creating trust. In addition, we suggest that involvement in the topic moderates the effect of source credibility, disposition to trust, and endorsement on trust in the post.
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页数：5
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