Content information desired by Chinese users for effective use of information appliances

Many studies have been conducted to determine how to present information on mobile phones in such a way as to enhance usability, but those studies have not considered what information users need for effective decision making. To investigate what users want from mobile phones, we carried out a content preparation study. A questionnaire was constructed based on prior results from website content research, traditional usability studies on consumer electronics, and extensive study on various types of mobile phones; it was completed by 375 Chinese industrial participants. The statistical results revealed nine major factors of mobile phone content: information relating to input/search, functions, operation, multimedia functions, stored files, phone calls, help/service, accessory functions, and messages. Also, users of different ages and genders evidenced different requirements for mobile phone content, especially concerning accessory and multimedia functions. This study suggests guidelines for mobile phone designers targeted at the Chinese market and provides a base for content study of other information appliances. (C) 2010 Elsevier Ltd. All rights reserved.