The Education Reform of Network Marketing Courses in Computer Professional

被引：0

作者：

Ding, X-J. ^{[1
]}

Jiang, X-D. ^{[1
]}

Han, S. -X ^{[1
]}

机构：

[1] Univ Quzhou, Coll Elect & Informat Engn, Quzhou, Zhejiang, Peoples R China

来源：

2011 INTERNATIONAL CONFERENCE ON ECONOMIC, EDUCATION AND MANAGEMENT (ICEEM2011), VOL II | 2011年

关键词：

Network Marketing; subject characteristics; teaching reform;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper analyzes the major issues existing in the Network Marketing course teaching at present, which contains the content system of the textbooks is not uniform, theory and practice of light weight emerges in the process of teaching, selects traditional marketing cases for the teaching of Network Marketing, lack of Network Marketing faculty and lack of teaching experience. Finally, puts forward own views and the Solution ideas on these issues.

引用

页码：622 / 624

页数：3