Research on the Private Label Strategy of Domestic Retailers Based on Competitive Environment

被引：0

作者：

Ren, Fangxu ^{[1
]}

机构：

[1] ZhongYuan Univ Technol, Sch Econ & Management, Zhengzhou, Henan, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 3 | 2010年

关键词：

competitive environment; retailer; private label; motive; competition effects;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Domestic retailers are in a fierce competition environment with both a horizontal and vertical market competition. Using "Five Forces Model" put forward by Potter, the paper analyses the motive that retailers implement the private label strategy from two aspects of horizontal and vertical competitive environment, then discusses the competitive environment of private label product. finally the paper analyses the horizontal and vertical competition effects brought from private label product.

引用

页码：338 / 341

页数：4