Research on Keyword Advertising in Search Engine from Publisher Perspective

被引：0

作者：

Lin Zheng ^{[1
]}

机构：

[1] Cent Univ Finance & Econ, Sch Informat, Beijing 10081, Peoples R China

来源：

2011 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND SOCIETY (ICSSS 2011), VOL 4 | 2011年

关键词：

Search Engine; Keyword Advertising; Publisher;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Keyword advertising on search engine was focused by many business units because of its fast development and widely application. Along with the constantly risk on keywords biding, the publishers make a big role in web marketing. This paper builds a whole process model in the view of publisher on keyword advertising practically.

引用

页码：406 / 410

页数：5