How does demand uncertainty affect food and beverage capacity in the hotel industry?

被引:5
|
作者
Chen, Chiang-Ming [1 ]
Chiu, Hsien-Hung [1 ]
Hsu, Chien-Lung [2 ,3 ]
机构
[1] Natl Chi Nan Univ, Dept Econ, Nantou, Taiwan
[2] Takming Univ Sci & Technol, Dept Mkt Management, Taipei, Taiwan
[3] Natl Chi Nan Univ, Dept Int Business Studies, Nantou, Taiwan
关键词
demand uncertainty; food and beverage; capacity; INVESTMENT;
D O I
10.1080/13683500.2015.1087478
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study investigates the effect of demand uncertainty on hotels' food and beverage (F&B) capacity using the operation data of international tourist hotels in Taiwan. The empirical results of this study show that demand uncertainty leads to an increase in F&B capacity. Moreover, the magnitude of this effect increasingly strengthens for hotels with larger F&B scales. Our results together with other studies on room capacity collectively indicate that hotels' overcapacity problem resulting from demand uncertainty considerably varies with hotel scales and between different hotel sectors.
引用
收藏
页码:1288 / 1294
页数:7
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