Responding to market turbulence by big data analytics and mass customization capability

被引：18

作者：

Sheng, Hongyan ^{[1
]}

Feng, Taiwen ^{[2
]}

Chen, Lucheng ^{[3
]}

Chu, Dianhui ^{[4
]}

机构：

[1] Harbin Inst Technol, Sch Management, Harbin, Peoples R China

[2] Harbin Inst Technol Weihai, Sch Econ & Management, Weihai, Peoples R China

[3] Qingdao Haier Ind Intelligent Res Inst Co LTD, Qingdao, Peoples R China

[4] Harbin Inst Technol Weihai, Sch Comp Sci & Technol, Weihai, Peoples R China

来源：

INDUSTRIAL MANAGEMENT & DATA SYSTEMS | 2021年 / 121卷 / 12期

关键词：

Big data analytics capability; Mass customization capability; Supply chain agility; Market turbulence; SUPPLY CHAIN AGILITY; FIRM PERFORMANCE; MANUFACTURING PRACTICES; INFORMATION-TECHNOLOGY; PRODUCT MODULARITY; SCALE DEVELOPMENT; IMPACT; INTEGRATION; MANAGEMENT; INNOVATION;

D O I：

10.1108/IMDS-03-2021-0160

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Purpose This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach This study examines the research hypotheses using hierarchical regression analysis by collecting data from 277 Chinese firms. Findings The results reveal that supply chain agility (SCA) completely mediates the impacts of technical skills on product-oriented and service-oriented MCC and the impact of data-driven decision-making culture (DDC) on service-oriented MCC. SCA also partially mediates the impacts of managerial skills on two dimensions of MCC and the impact of DDC on product-oriented MCC. In addition, market turbulence strengthens the impact of managerial skills on SCA. Originality/value This study provides insightful contributions and implications for enhancing MCC to cope with market turbulence.

引用

页码：2614 / 2636

页数：23

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