Study on Business Strategy Selection of Chinese Commercial Banks Under the Background of New Normal

New normal, which refers to a normal characteristics of current economic activity, is a very long and painful recovery process that the financial and economic experienced after the economic crisis. During this process, economic development and economic policy have emerged new features. In this context, development of financial institutions is also bound to some new features. Traditional commercial banks must make new strategic adjusted to the new features of financial sector development. Commercial banks are required to do all the adjustments in strategy, be clear about strategic objectives and strategic initiatives, adapt to new developments and push the upgrade itself to better serve the real economy.