On the coordination of dynamic marketing channels and two-part tariffs

被引：47
|
作者：
Zaccour, Georges [1 ]
机构：
[1] HEC, GERAD, Chair Game Theory & Management, Montreal, PQ, Canada
来源：
AUTOMATICA | 2008年 / 44卷 / 05期
基金：
加拿大自然科学与工程研究理事会;
关键词：
two-part tariff; marketing channels; coordination; differential games;
D O I：
10.1016/j.automatica.2007.10.009
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
An important result in a static marketing channel is that the manufacturer can reach the vertically integrated channel solution through the use of a two-part wholesale price. This means that the collectively optimal solution is achieved in a decentralized way, i.e., as an equilibrium. This paper investigates under which conditions this result remains valid in a static marketing channel where demand also depends on players' advertising. Second, it shows that different results are reached when one considers a dynamic marketing channel. (c) 2008 Elsevier Ltd. All rights reserved.
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页码：1233 / 1239
页数：7
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