Adapting to social media: the influence of online reviews on tourist behaviour at a world heritage site in China

被引：9

作者：

Xu, Han ^{[1
]}

Lovett, Jon ^{[1
]}

Cheung, Lewis T. O. ^{[2
]}

Duan, Xialei ^{[3
]}

Pei, Qing ^{[2
]}

Liang, Dan ^{[4
]}

机构：

[1] Univ Leeds, Sch Geog, Leeds, W Yorkshire, England

[2] Educ Univ Hong Kong, Dept Social Sci, Tai Po, 10 Lo Ping Rd, Hong Kong, Peoples R China

[3] Fac Int Tourism & Management, Taipa, Macao, Peoples R China

[4] Xiamen Univ, Sch Publ Policy, Xiamen, Peoples R China

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2021年 / 26卷 / 10期

关键词：

Destination choice; decision making; narrative transportation; online reviews; tourist behaviour; NARRATIVE TRANSPORTATION; DESTINATION IMAGE; PERCEIVED USEFULNESS; PRIOR KNOWLEDGE; OF-MOUTH; INFORMATION; TRAVEL; HOSPITALITY; CONSUMERS; IMPACT;

D O I：

10.1080/10941665.2021.1952460

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Extending narrative transportation theory, the purpose of this study is to examine the effect of online reviews on destination choice and purchasing behaviour at a destination and to clarify the role of prior destination knowledge and perceived usefulness of online reviews. Data were collected from 432 tourists in Gulangyu, a UNESCO World Heritage Site in China. The results of structural equation modelling analysis validate the positive effect of online reviews on tourists' destination choice and purchasing behaviour. This study offers both theoretical and policy implications to understand how tourists reference online reviews to make travel-related decisions.

引用

页码：1125 / 1138

页数：14

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