INVESTIGATING THE COST-BENEFIT OF SPONSORSHIP: AN ANALYSIS OF PRICE, EXPOSURE, AND MARGINAL RETURNS IN MOTORSPORTS

被引：0
|
作者：
Jensen, Jonathan A. [1 ]
Cobbs, Joe [2 ]
机构：
[1] Ohio State Univ, Columbus, OH 43210 USA
[2] Northern Kentucky Univ, Highland Hts, KY USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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F [经济];
学科分类号：
02 ;
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页码：533 / 533
页数：1
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