Consumer informedness: A key driver of differentiation

被引：1

作者：

Pazgal, Amit ^{[1
]}

Soberman, David ^{[2
]}

Thomadsen, Raphael ^{[3
]}

机构：

[1] Rice Univ, Jones Grad Sch Management, Houston, TX USA

[2] Univ Toronto, Rotman Sch Management, Toronto, ON, Canada

[3] Washington Univ, Olin Sch Business, Knight Hall 404,Campus Box 1156,One Brookings Dr, St Louis, MO 63130 USA

来源：

JOURNAL OF ECONOMICS & MANAGEMENT STRATEGY | 2022年 / 31卷 / 02期

关键词：

MINIMUM DIFFERENTIATION; PRINCIPLE; COMPETITION; EQUILIBRIUM; STABILITY; MARKETS;

D O I：

10.1111/jems.12463

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Minimum Differentiation is the equilibrium in spatial models with fixed prices, while firms move apart to reduce the intensity of competition when firms set prices. Nevertheless, firms collocate in many industries where marketing-active firms compete on price. This puzzle is called the Hotelling paradox. We offer a resolution of this puzzle by noting that imperfect information about the availability of all products can soften competition, allowing firms to produce similar products without engaging in intense price competition. Specifically, we construct a model that predicts minimum differentiation when consumers have low awareness about products and maximum differentiation when they are well informed.

引用

页码：356 / 368

页数：13

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