Opinion leaders' detection in dynamic social networks

被引:20
|
作者
Oueslati, Wided [1 ]
Arrami, SeifAllah [2 ]
Dhouioui, Zeineb [1 ]
Massaabi, Marwa [1 ]
机构
[1] Univ Tunis, Inst Super Gest, BESTMOD, Tunis, Tunisia
[2] Univ Manouba, Ecole Super Commerce Tunis, Manouba, Tunisia
来源
关键词
dynamic detection; Facebook; opinion leader; opinion term frequency; social signals;
D O I
10.1002/cpe.5692
中图分类号
TP31 [计算机软件];
学科分类号
081202 ; 0835 ;
摘要
Social media networks have revolutionized the way users interact and express their opinion. Obviously, identifying opinion leaders has a widespread applicability. For instance, by detecting leaders, companies can manipulate the public opinion. However, this task is challenging due to the complexity and the ceaseless change of the social networks structure. Yet, existing opinion leaders 'detection methods have essentially focused on static social graphs neglecting the temporal characteristics. Therefore, the necessity of identifying opinion leaders seems to be more and more crucial. In this context, we present a new approach for detecting opinion leaders based on analyzing online community interactions and dealing with the dynamic aspect of social networks. The experiments are performed on real data and the comparison of the proposed approach with commonly used approaches showed a good performance.
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页数:17
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