Effect of Loyalty Marketing Mix to the Graduate Student Services at the Faculty of Economics, University of Padang Satisfaction as Variable Mediation

被引：0
|
作者：
Nasution, Nur Robiah Restu [1 ]
Idris [1 ]
机构：
[1] Univ Negeri Padang, Padang, Indonesia
来源：
PROCEEDINGS OF THE 5TH PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA-5 2020) | 2020年 / 152卷
关键词：
marketing mix; satisfaction; loyalty;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The research objective to analyze the effect of: 1) the marketing mix to the loyalty of post-graduate students of economic Faculties UNP, 2) marketing mix to satisfaction of post-graduate students of economic Faculties UNP, 3) satisfaction to loyalty graduate student at the faculty of economics UNP, 4) see how influence on loyalty marketing mix with satisfaction as mediating variables. The total sample of 145 people, using random sampling statified. Types and sources of the data are primary and secondary data. The research found that: 1) The marketing mix significant and positive impact on loyalty graduate student at the faculty of economics UNP, 2) marketing mix significant and positive impact on satisfaction postgraduate students of economic Faculties UNP.
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收藏
页码：657 / 666
页数：10
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